Yasmin is a photographer and director based in Minneapolis by way of Canada. Her artistic practice explores sub-cultures and the ways in which communities gather through shared interests to form networks of connection.
With a background in science, Yasmin brings her research experience along with her to build relationships & understand context before creating her art. Her goal is to tell stories as authentically as possible to their essence, with integrity towards those that invite her into their lives — in the tradition of her East African oral-storytelling heritage. Yasmin recreates feelings in her imagery using the dynamic effects of light and color, while considering the lived experiences of those captured in relation to shared spaces and environments.
Yasmin was described as a ‘photographer to watch’ among the Top Ten winners of LensCulture’s 2023 Critics’ Choice Awards, and she won an ADC Gold Cube in Photography for her work with Apple. Her work was featured as part of Booooooom’s A Year in Photos list in 2023, and she was shortlisted for the 2024 Palm* Photo Prize. Yasmin is a member of Authority Collective. Select Clients: , Adobe, Blue Cross Blue Shield, New York Times, New Yorker, National Geographic, Nike, NPR, Meet Minneapolis, MSP-St.Paul Magazine, The Wall Street Journal, Vogue Italia, Walker Art Center, Verizon.